PRIVACY POLICY
Effective Date: August 16, 2026
Mala Mama Farm (“Mala Mama,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, place an order, subscribe to emails, contact us, or otherwise interact with our online services.
1. INFORMATION WE COLLECT
Information You Provide
We may collect information that you provide directly, including:
• Name
• Email address
• Telephone number
• Billing and shipping addresses
• Account or login information
• Order and transaction details
• Product reviews, form responses, and customer-service communications
• Email-marketing preferences
• Any other information you choose to provide
Payment Information
Payments are processed by third-party payment providers. Mala Mama generally does not receive or store your complete payment-card number. We may receive limited information such as the payment status, card type, transaction identifier, and billing details needed to complete or document an order.
Information Collected Automatically
When you use our website, we and our service providers may automatically collect:
• Internet Protocol address
• Browser and device information
• Operating system
• Pages viewed and actions taken
• Referring website or source
• Approximate location derived from an IP address
• Cookie and advertising identifiers
• Website interactions, including product views, cart activity, checkout activity, and purchases
Sensitive and Health Information
Mala Mama does not intend to collect medical records, protected health information, or other sensitive health information through the website. Please do not submit confidential medical information through website forms, reviews, or general email communications.
2. HOW WE USE INFORMATION
We may use personal information to:
• Process, fulfill, deliver, and document orders
• Provide customer service and respond to questions
• Manage accounts, payments, returns, and refunds
• Send order confirmations and other transactional communications
• Send promotional emails where permitted
• Operate, maintain, secure, and improve the website
• Understand website traffic and product interest
• Measure and improve marketing performance
• Prevent fraud, misuse, and security incidents
• Maintain business, accounting, and tax records
• Comply with legal obligations
• Enforce our Terms and Conditions and other policies
3. COOKIES AND CONSENT PREFERENCES
Our website uses cookies and similar technologies. These may include:
• Essential cookies required for website operation, security, shopping carts, and checkout
• Functional cookies that support website features and preferences
• Analytics cookies used to understand website traffic and performance
• Marketing cookies used to measure advertising and provide more relevant marketing
We use Usercentrics to provide our cookie-consent banner and manage visitor preferences. You may accept, reject, or manage non-essential cookies through that banner. You may later reopen your privacy settings through the fingerprint or privacy-preference button displayed on the website.
Disabling certain cookies may affect website features, analytics, or personalized content.
4. META PIXEL AND CONVERSIONS API
We use the Meta Pixel and Meta Conversions API through our Wix website integration. These tools help us understand actions taken on our website, measure advertising results, create audiences, and improve advertising on Meta services such as Facebook and Instagram.
Information shared with Meta may include website events such as page views, product views, cart activity, checkout activity, and purchases, along with device, browser, cookie, and transaction information.
If Automatic Advanced Matching is enabled, certain customer identifiers, such as an email address or telephone number, may be converted into a hashed format before being sent to Meta to improve event matching and advertising measurement.
You can manage consent for Meta marketing technologies through our Usercentrics cookie banner. You can also manage advertising preferences through your Facebook or Instagram account settings.
5. HOW WE DISCLOSE INFORMATION
We may disclose information to service providers that assist us with:
• Website hosting and ecommerce services, including Wix
• Cookie and consent management, including Usercentrics
• Payment processing
• Order fulfillment, delivery, and shipping
• Email communications
• Website analytics
• Advertising and measurement, including Meta
• Security, fraud prevention, accounting, and legal compliance
These providers may process information according to their own privacy policies and contractual obligations.
We may also disclose information:
• When required by law, subpoena, court order, or government request
• To protect the rights, safety, security, and property of Mala Mama, our customers, or others
• In connection with a merger, financing, sale, restructuring, or transfer of some or all of the business
• With your direction or consent
Mala Mama does not sell personal information for monetary payment. However, the use of advertising cookies and services may be considered “sharing” or a “sale” under certain privacy laws. Where applicable, you may opt out by rejecting marketing cookies through the Usercentrics banner or contacting us.
6. EMAIL COMMUNICATIONS
If you subscribe to Mala Mama emails, we may send product news, farm updates, offers, Tea Drop announcements, and other company information.
You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the message or contacting us. Unsubscribing from promotional emails will not stop transactional communications concerning orders, payments, deliveries, or customer-service requests.
Mala Mama does not currently use customer telephone numbers for promotional SMS marketing.
7. DATA RETENTION
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Policy, including completing transactions, maintaining required financial and tax records, resolving disputes, preventing fraud, enforcing agreements, and meeting legal obligations.
Retention periods may vary depending on the type of information and the reason it was collected.
8. YOUR PRIVACY CHOICES AND RIGHTS
Depending on where you live and applicable law, you may have the right to:
• Request access to personal information we maintain about you
• Request correction of inaccurate information
• Request deletion of certain information
• Request a portable copy of certain information
• Withdraw consent where processing is based on consent
• Opt out of promotional email
• Opt out of certain targeted advertising, sales, or sharing
• Receive equal service without unlawful discrimination for exercising privacy rights
You may manage cookie preferences through the website’s privacy-preference button or contact us at malamamafarm@gmail.com.
We may need to verify your identity before completing certain requests. We will respond within the period required by applicable law.
9. DATA SECURITY
We use reasonable administrative, technical, and organizational measures intended to protect personal information. However, no website, transmission method, or storage system can be guaranteed to be completely secure.
You are responsible for keeping any account credentials confidential and notifying us if you believe your account or information has been compromised.
10. CHILDREN’S PRIVACY
Our website and products are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information from children under 13.
If you believe a child has provided personal information to us, contact us at malamamafarm@gmail.com so we can review and, where appropriate, delete it.
11. INTERNATIONAL VISITORS
Mala Mama Farm operates from Hawaii, United States. If you access our website from another country, your information may be transferred to and processed in the United States or other locations where our service providers operate.
We handle such transfers as required by applicable law.
12. THIRD-PARTY WEBSITES AND SERVICES
Our website may link to third-party websites, social-media platforms, or services. Mala Mama does not control and is not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing information.
13. CHANGES TO THIS POLICY
We may update this Privacy Policy periodically to reflect changes in our practices, services, technology, or legal obligations.
When we make changes, we will post the updated Policy on this page and revise the Effective Date above. Material changes may also be communicated through the website or email where appropriate.
14. CONTACT US
For questions, privacy requests, or concerns about this Privacy Policy, contact:
Mala Mama Farm
Email: malamamafarm@gmail.com
Hawaii, United States